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Why Having A Website Is Important To Your Business? Especially during this pandemic.

Aug 30, 2021 | Website

Many businesses especially brick and mortar, suffered and shuttered over the prolonged lockdown period. Most of which didn’t have the digital infrastructure in place to support sales and reach clients from their homes.⁣

#WhatTheLockDownHasTaughtUs on the importance of having a proper digital infrastructure setup for Malaysian business owners during the lockdown. Especially having a website is utterly important, why? Check out some of the important notes below.

1. Your website is your “Digital Storefront” that replaced the physical shop and “365/24/7 Sales Staff” that operates 24/7 daily, no off-day.

This prolonged lockdown has taught us that you do not need to pay expensive rental or invest a huge amount of money to have a physical store for your business. You do not need to hire a few staff to take care of your physical shop. Let your website work for you 365 days a year, 24/7 daily with no off-day.

Your website is your sole source of brand reputation and it tells your potential customers about your business: who you are, what you do, why you do it etc. Your customers will know that they’re buying directly from you which gives you chances to increase brand loyalty and own the customers.

2. You’ll still needs a website although your business has social media pages.

Social media pages are best use to promote and build stronger relationships with your customers but not for selling. You’ll still need a website because your website is the only marketing asset that is solely owned and controlled by you. Whereby social media pages are owned by third party platforms.

Do know that Search Engines send 300% more traffic to websites than social media. Hence, a website is still very important for getting new customers from Search Engines.

“Search Engines send 300% more traffic to websites than social media.” 

3. Your website helps to strengthen competitive advantage for your business. 

Having a user-friendly and good website instantly boosts your credibility as a legitimate and professional business. First impressions count which your website allows you to make a very strong good impression to your customers with a well-designed introduction of your business together with high res photos showcasing your business. A good designed website can help showcase your expertise and better position your business.

“56% of people stated they won’t trust a business without a website.”

4. Your website helps your business to grow using website data tracking & analytics. 

As we’re living in the digital age, we should utilise the benefits of big data. Having a website for your business can help to achieve business growth through tracking data & analytics. Website tracking helps businesses to: 

  • Find your best- and worst- performing pages
  • Optimize landing pages for conversion
  • Compare how website traffic from different sources converts
  • Remarket an advertisement to previous website visitors
  • Find out where mostly your visitors come from
  • Find out which target audiences convert the most from which ads campaign

5. Your website is your backup plan or acts as an alternative platform. 

Your website can do more than “company profile/ introduction”, you can actually make it into selling products / services with inventory management or online booking system or online portfolio or memberships log in functions and many more. 

Most importantly, It can also be an alternative plan though you are already selling on thirst party marketplaces like Lazada or Shopee. These third party marketplaces platforms own you and you’re locked into their platform. So if you did not follow their guidelines or they changed their guidelines without informing you, you might get banned or they might just decide to shut down your store. 

Therefore, having a website acts as alternative platform. If anything happens to these platforms or even social media pages, you are well prepared. You will not mess up everything to start from zero again and will not lose your customers base too. 


✨ We’re now having 𝐒𝐩𝐞𝐜𝐢𝐚𝐥 𝐎𝐟𝐟𝐞𝐫 𝟓𝟎% 𝐎𝐟𝐟* for first-time customers that are looking to build a website for their business. ✨⁣

*T&Cs Apply.⁣


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