Redesigned an internal insurer portal used by claim assessors and admin staff, focused on improving information clarity, navigation efficiency, and user satisfaction.

My Role:

Acted as both UI Designer and Business Analyst — conducted user interviews, gathered feedback and requirements, and analyzed pain points to identify key usability issues.

Design tool:
Figma (used for wireframes, interactive prototypes, and final UI design)

Results:

  • Significant reduction in UI complaints post-launch

  • Faster task completion by claim assessors

  • Positive internal feedback on dashboard clarity and usability

🔍 The Problem

The original insurer dashboard interface was cluttered and difficult to use. Users reported frequent issues with navigation, visibility of key data, and inefficient workflows.

🎯 Goals

  • Improve clarity of navigation and data layout

  • Reduce training needs for new users

  • Decrease internal complaints and support queries

🧩 My Process

1. User Discovery

  • Conducted interviews with claim assessors and staff to understand friction points

  • Mapped pain points related to dashboard hierarchy and information overload

 

2. Wireframing & Ideation

  • Built low-fidelity wireframes to reorganize dashboard structure

  • Introduced modular card layouts to group related data

3. UI Design & Prototyping

  • Designed clean, modern interface aligned with Miya’s new brand identity

  • Delivered interactive prototypes for stakeholder feedback

  • Created reusable UI components to support future scalability and consistency

 

4. Iteration & Developer Handoff

  • Refined layout based on internal testing

  • Documented final UI and specifications for front-end developers

  • Collaborated with engineers in QA testing to ensure visual and functional accuracy during implementation

    💡 Reflection

    This project reinforced my belief in listening to users early in the design process. Even small layout and hierarchy changes had major impacts on usability.

    Diabetes Management Mobile App
    Healthcare & insurance Mobile App

    Chai Hoong

    With a background spanning business analysis, UI/UX design, and digital marketing, I help brands turn ideas into user-centric digital experiences that not only look great but also perform. From redesigning websites to developing growth-focused campaigns, I bring both an analytical and creative edge to every project I take on. Let's connect!