UI Designer
Hi, I’m Chai Hoong.
Freelance UI/UX Designer & Digital Marketing Strategist
Chai Hoong
I’m a multidisciplinary creative professional with a passion for merging strategy, design, and marketing to drive meaningful business results.
Turning IDEAS into impactful experiences, both online & on-brand.
Hello, I’m Chai Hoong — currently a freelance UI/UX designer cum digital marketer with over 5 years of experience helping brands create meaningful and engaging experiences online.
I’ve worked across industries including health tech, e-commerce, and lifestyle, with experience in both startup and agency settings. My strength lies in turning marketing objectives into high-impact visuals and content that drive results.
I specialize in:
- UI/UX & Web Design (WordPress, Shopify, Webflow, HTML/CSS)
- Visual Content Creation (Adobe Illustrator, Figma, Canva)
- Social Media Marketing & Ad Campaigns (Facebook & Google)
Experience
Business Analyst cum UI/UX Designer @ Miya Health / 2022 to Present
Contributed to mobile app mock-ups, portal redesigns, corporate rebranding, website design, HTML/CSS development, infographics, training videos, user manuals, ISO documentation, app testing, and process analysis to improve efficiency & stakeholder collaboration.
Web Designer / Content Creation @ Freelancer / 2021 to Present
Primarily focused on web design, with occasional work in social media posting and blog writing.
Digital Marketing Specialist @ Exabytes Digital / 2020
Managed clients, marketing, campaigns, and ads; boosted brand visibility; and provided insights to enhance ROI and engagement.
Marketing Executive @ Dateworks / 2018 to 2019
ncreased brand recognition, executed marketing strategies, created engaging content, managed social media, and organized events.
Education
I hold a First Class Honours BA in Branding and Advertising from UCSI University, enabling me to align marketing goals with user-focused design for effective digital solutions.
Interests
Fun Fact – Outside of design, I’m a certified yoga instructor who teaches part-time. I also enjoy hiking, trekking, and the occasional game of badminton — activities that keep me curious, balanced, and inspired to create meaningful user experiences!
Business Strategy & Analysis
Helping businesses make smarter decisions through data, research, and structured thinking. I bridge the gap between goals and execution by turning insights into actionable plans.
UI &
Product Design
Designing clean, user-friendly interfaces that solve real problems. I craft intuitive digital experiences that not only look good but also work beautifully across devices.
Digital Marketing &
Growth
Driving measurable growth through strategic digital campaigns. From SEO to ads and analytics, I help brands increase visibility, traffic, and conversions online.
Content & Brand
Marketing
Telling your story with clarity and impact. I create engaging content and cohesive branding that connects with your audience and builds lasting trust.
Featured Work
Web Portal
Led the redesign of the Insurer Portal, transforming it from a non-user-friendly interface to a more intuitive and engaging design.
Mobile App
Actively involved in producing mock-ups for several important projects such as MiyaMobileApp, and GensuApp, providing a clear vision and enhancing project efficiency.
Website
Redesigned websites to elevate visual appeal and improve user experience, focusing on modern UI principles and responsive design. Developed high-converting landing pages, corporate sites, and e-commerce platforms with seamless functionality and cohesive branding.
Chai Hoong
With a background spanning business analysis, UI/UX design, and digital marketing, I help brands turn ideas into user-centric digital experiences that not only look great but also perform. From redesigning websites to developing growth-focused campaigns, I bring both an analytical and creative edge to every project I take on. Let's connect!